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Supporting Midwestern makers and their projects

We run creative projects. Our flagship project is Market Day, a pop-up craft market. We also run Community Supported Art Des Moines, and other projects. 

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Workshop: Internet Marketing for Normal People

  • John and Mary Pappajohn Education Center 1200 Grand Avenue Des Moines, IA 50309 USA (map)

Build an audience for your thing on social media, email, and the web

About this workshop

Learn how to build and grow an internet audience that gets you, cheers for you, and is interested in your experiments and seeing you succeed.

Anyone with a pulse and a little patience can figure out how to use blogs and social media, but many get stuck when it comes to what to say and how to say it. For some, it's out of their comfort zone. Others think they don't have anything to say. Whatever your situation, a little help and hands-on guidance can go a long way.

Jodi and Cat will explain the social web and how it can help you in plain language. There will be lots of familiar and inspiring examples along with specific recommendations for tools, services, and next steps.

Your Leaders

Cat Rocketship — Artist, director at make\break and Market Day Iowa, Hot Lady Band bassist

Jodi Anne Roberts — Product Marketing Specialist at MonkDev, Hot Lady Band drummer

Prerequisites

You may already have a Facebook profile, Twitter account, Pinterest, or blog. At the very least, you've spent a bit of time using websites and email and have interest in making the web part of a do-it-yourself marketing strategy for your project, business, or career.

The workshop is geared toward independents like makers, crafters, designers, freelancers, consultants, activists, organizers and other similar small teams, solo acts, and very small businesses.

Consider bringing a laptop, tablet, or phone with access to your social media accounts. (Remember those passwords!) While not a hard requirement, this will help you get the most out of the workshop.

What's included

An expert-led workshop in a private, professional environment limited to no more than 30 attendees A reading list and follow-up recommendations to keep you busy and growing your audience long after the workshop ends Coffee, water, juice, and snacks Wi-fi access Pencils and notepads Lots of high-fives New connections with people in the same boat as you